Leading @TwitterIndia partnerships with News, Politics & Govt. verticals in India. Lead strategies that scale up Twitter’s reach and impact with news, government, political users of Twitter. Manage, track and expand Twitter’s relationships with journalists/editors and government officials or politicians; increase the active usage of Twitter significantly among them. Develop best practices and new story formats, and drive adoption by news, government, political users. Provide front-line technical support to news, government, political users of Twitter. Previously worked as the Director of Communications, India at Change.org, the world’s largest petition platform. Was in charge of formulation and execution of communication strategy around India-based, India relevant global campaigns on Change.org and the overall buildup of the Change.org brand in India.
I have also worked as a Strategic Communications Consultant advising brands like TATA and the UNDP. I have over six years of experience as a cross platform journalist & story teller, working in & writing for outlets like CNN-IBN, BBC-PRI, The Atlantic Monthly, ProPublica and a host of publications across the world. As a Development Practitioner, l have worked with Mercy Corps International, executing a highly successful Participatory Planning Youth Leadership Project in Kashmir that included Kashmir’s first ever Youth Leadership Summit – One Young Kashmir. In my long association with WISCOMP, I have conducted several trainings for it’s beneficiaries in Delhi and Srinagar.
I have trained participants in the use of technology & social media for affecting social change. I have spoken about the issue passionately across the subcontinent, including at the July 2012 2nd Indo Pak Social Media Summit in Karachi and at the Feb 2013 US State Department Mumbai Tech Camp. I am passionate about the intersection of technology & social change. I am a regular commentator on issues relevant to new media on National and International Media outlets like BBC, Time, NDTV, AFP & others.