Throughout his professional life, Apurwa has managed to combine his passion for sport and health with his career as a strategist. As the Head of Strategy at Swisse Wellness, an iconic Australian wellness company, Apurwa has been at the forefront of putting Swisse on the global stage, developing its market expansion strategy. Of all the growth initiatives he is working on, he’s most excited and optimistic about leading Swisse’s entry into India and truly believes the organisation can help make millions of Indians healthier and happier. Prior to Swisse, Apurwa spent five years in Cricket Australia’s Strategy Team, working on cricket’s most significant strategic initiatives during a growth phase for the sport in Australia. Some of these initiatives include the restructure of the Australian Cricket schedule, the creation of the Women’s Big Bash League and the development of the current Australian Cricket Strategy. Apurwa started his career as a management consultant, working at both KPMG and LEK. Outside of work, Apurwa is an avid sportsman, having played over twenty years of competitive cricket at various levels, including a season in the UK. He is a big advocate for holistic health and believes that everyone can achieve this by working on their fitness, mental health and nutrition.